If you have 20 free minutes (but c’mon, who does, am I right?!) you might find this video interesting. It’s called the 7 Sins of the Marketplace, or seven things people do when trying to sell you stuff. In other words, why I hate marketing.
Even if you don’t watch the whole thing, fast forward to the segment called “the Sin of Creation.” It centers around the fictional need for “anti-bacterial” items. Whenever I say anything against anti-bacterial anything, people look at me like I’m filthy and stupid, so it’s nice to see this fraud in particular getting more exposure.
Somewhat related — this morning I saw a commerical that stuck with me. It was for Shout, which is a spray-on stain remover for stains not easily removed by regular laundry detergent. This commercial was for Shout Advanced Gel. I immediately knew that the Shout I’m used to won’t be on the shelves any longer, just like how you can’t by normal Excedrin anymore… everything is Extra Strength.
I think this is because Shout feels like they need to change their image just for an excuse to stay in the public eye. So they invent something that makes you feel like your stains are worse than everybody else’s, and they’re so bad you might even need to decide between five different strengths of stain remover.
“Do I need Advanced, or Advanced Ultra?”
“Well, I don’t know, what kind of stains do you have?”
“Well, hey, I have three kids — four if you count my husband, har har har — so my needs are unique.”
“Great, buy both, just in case.”
“Yeah, let’s sip latte’s while we decide.”
“This latte is giving me a headache. But it’s so good.”
“Well, I have some Excedrin right here.”
“Is it Extra Strength? With my active, on-the-go lifestyle, my headache needs are unique.”
“Oh, sorry, I only have Excedrin Tension Headache formula. I guess we can go buy some Extra Strength.”
“I actually think I might pick up the Excedrin Migraine formula.”
“Oh, they have that?”